Your potential clients need a method to find your website, your Facebook page and all your other online properties. The Internet is not an “If you build it, they will come” scenario, it’s more of a “if you build it, you’d better show people how to find it”.
With an estimated 1 billion + websites on the internet today, you could very well be looking at a needle in a haystack situation. There are many ways to promote your site online, and listings are just one of them. And the best place to start is with local listing services.
The Good, the Bad and the Ugly
Not al listings are good. Some listings or directories are actually seen as “spammy” by search engines like Google and they could do more harm than good.
Local listings are generally the safest place to start. They can be quite easy to get listed on as well. Here are a few examples listing services that promote local home and car insurance brokers:
- An Edmonton Car insurance Listing
- A listing site that handles multiple cities
- A listing site that we’re all familiar with – Yelp
Search around and find local listing sites for your own city. Use search terms like: “{Cityname} business directory” to find sites that will list your insurance brokerage. Find the “submit a listing” or “submit a business” link and fill in all the information they will let you, including pictures.
Good luck with your search for local listings! And don’t forget to search for your brokerages name at some listing sites too, who knows, you may already be listed!