Your potential clients need a method to find your website, your Facebook page and all your other online properties. The Internet is not an “If you build it, they will come” scenario, it’s more of a “if you build it, you’d better show people how to find it”.

With an estimated 1 billion + websites on the internet today, you could very well be looking at a needle in a haystack situation. There are many ways to promote your site online, and listings are just one of them. And the best place to start is with local listing services.

The Good, the Bad and the Ugly

Not al listings are good. Some listings or directories are actually seen as “spammy” by search engines like Google and they could do more harm than good.

Local listings are generally the safest place to start. They can be quite easy to get listed on as well. Here are a few examples listing services that promote local home and car insurance brokers:

• An Edmonton Car insurance Listing
• A listing site that handles multiple cities
• A listing site that we’re all familiar with – Yelp

Search around and find local listing sites for your own city. Use search terms like: “{Cityname} business directory” to find sites that will list your insurance brokerage.  Find the “submit a listing” or “submit a business” link and fill in all the information they will let you, including pictures.

Good luck with your search for local listings! And don’t forget to search for your brokerages name at some listing sites too, who knows, you may already be listed!

Car insurance in Edmonton, and the rest of Alberta for that matter, is governed by the Alberta Auto Insurance Rate Board (AAIRB). Government organizations like this exist in each province and work to control the rate that insurance companies charge for their insurance within each province.

Who Do I Buy Insurance From?

Insurance can be purchased from either direct insurance companies or from insurance brokers. Insurance brokers are governed by an independent provincial body called the Insurance Brokers Association of Alberta (IBAA).

When you buy from a direct company, you are buying your insurance “directly” from the company that supplies it. When you buy from a broker, however, you are buying from a licensed organization that has access to pricing from multiple insurance companies. Often this is the easiest way to get the best price on insurance without having to fill out 10 applications!

What Should I Look for In An Insurance Policy?

No matter who you buy your car insurance from, you’ll want to look for two things:

1. Adequate coverage
2. The best price you can find

To get both of these, you need to speak with someone who has the knowledge and education to do both of these. Insurance isn’t a self serve product that you buy off of the shelf. It’s complicated and making the wrong choices could have severe consequences.

When you’re ready to by car insurance in Edmonton or anywhere else in Alberta, speak with an insurance broker you can trust.